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 Entrepreneurship Academy

I-Corps at Bowie State




“Participating in the BSU I-Corps Short Course was a fantastic experience! My student and I learned a great deal of new information and some awesome innovative approaches to starting a business. The consistent feedback and support was extremely helpful and we had great fun presenting the project at the end of the course.”
- Dr. William Smith, assistant professor, Department of Fine & Performing Arts

“The BSU I-Corps Short Course was a great course in how to apply the entrepreneurial process to my specific research project, with personalized feedback from nationally recognized experts in the field!”
- Dr. Erica Hernandez, assistant professor, Department of Psychology

About the I-Corps Short Course Program

Bowie State's three-week Innovation Corps™ Short Course Program will provide our faculty, students, alumni and community participants with a new approach to accelerate research or idea with a $3,000 reimbursement fund for customer discovery.

Benefits of Participation

  • Develop entrepreneurial skills
  • Improve odds for commercial success of research or innovation
  • Validate your business model
  • Establish product-market fit
  • $3,000 grant for customer discovery
  • Achieve eligibility to apply for $50,000 I-Corps team grant

What You Will Learn

Teams will be introduced to the I-Corps approach, and learn about business model development and the customer development process. Teams will also spend time outside the building, talking to customers, partners and competitors, and testing hypotheses. After the program, teams will present their findings from the customer development process and receive real-time feedback from the I-Corps instructors.

What to Expect 

Day 1 – Introduction to I-Corps and Customer Discovery
The first class covers the key concepts of customer development and business model fit using the business model canvas. The class will also introduce the lean startup methodology, which uses the process of customer discovery through customer segmentation. 

Day 2 – Business Thesis and Product Market Fit
Teams learn how to conduct competition research and what the customer discovery process entails, as well as best practices for successfully validating hypotheses. 

Day 3 – Creating, Delivering and Capturing Value
Teams will get feedback on their customer interviews, customer segments and business thesis. Teams will develop new hypotheses to develop their customer types, business thesis and product-market fit. 

Day 4 – Final Presentations
Teams will present lessons learned and strategies for next steps will be discussed in the customer development journey. At this point each team will have advanced along the customer development journey and will leave with a strategy for how to continue to build towards a commercial venture.

Team Composition

Students, faculty, alumni and community participants interested in translating their innovation and research into commercial ventures are encouraged to apply.

About I-Corps

The National Science Foundation (NSF) Innovation Corps enables teams of scientist, researchers and engineers to explore the commercial potential of their research or innovation. By learning how to assess commercialization opportunities, teams gain a better understanding of their market, customers, competitors and industry. To learn more, visit the NSF website.