Ella Carter

Dr. Ella Carter joined Bowie State University as a Lecturer in the fall of 2010, after serving as Assistant Professor at Marymount University, Howard University and the University of the District of Columbia. Her primary research areas of interest include:  Social Media Marketing, Sustainability Marketing and Fashion Marketing.  She was authored several referred journal articles.  Her publication list includes the Journal of Mobile Marketing, Business Research Yearbook, the International Journal of Pharmaceutical and Healthcare Marketing, the Journal of Integrated Marketing Communications and the AATCC Review. Dr. Carter has also co-authored two award-winning case studies.  She has made numerous national and international presentations and is a member of the American Marketing Association, International Academy of Business Disciplines and the Direct Marketing Association Washington Educational Foundation Advisory Board. 

She has taught:  Principles of Marketing, Marketing Communications, Computer Applications in Marketing, E-Commerce, Marketing Research, Advertising, Global Marketing, Retailing, Consumer Behavior, Seminar in Management and Marketing Management.  Dr. Carter holds a Ph.D.  from the University of North Carolina-Greensboro, an M.B.A. from the University of St. Thomas in St. Paul, MN and a B.A. from Averett University in Danville, VA