Brieona Brown

For my senior thesis, I cultivated a multi-media Ad campaign solely focused on inclusivity conducted through my clothing and accessory wear brand, Rott. When establishing Rott I shaped it toward my ideals as an artist, to implore, explore, and celebrate the miss and underrepresented faces. This campaign aims to discuss the lack of representation of Black faces and bodies regarding fashion advertisements with a sincere authentic approach. The inclusivity campaign is a three-part collection of media all advertising the brand's goods through the representation of the black diaspora. For this exhibit, I conducted a survey to quantitatively present BSU student’s perception of their visibility in advertisements. By surveying 100 students at BSU I found the majority (81%) of the sample interviewed felt “poorly represented”, to elaborate they felt as though Black faces are shown more but in an effort to appease the notion of diversity not to truly uphold it. The name of this campaign is ‘We All Rott’, Tackling how every person is born and inevitably passes on no matter their gender identity, physical makeup, or socioeconomic standing. To further cement this concept of non-negatable physical equity my collection tackles the need for change in advertising, especially in fashion. The phrase asked, “We all Rott, How will you?” and how those involved in the campaign answer regarding their intention behind how they’re perceived is the central tie of this whole exhibition. To achieve this multi-media portrayal at the discussion of inclusivity, I Had everyday people outside of the survey pool be used in a photoshoot, video, and muse for their products illustrated ad.