Career Paths

The business world is in constant need of new leaders. You’ll be well-prepared for advanced study in graduate school or positions in traditional or emerging areas of marketing, including social marketing, sports marketing, marketing and ethics, relationship marketing, service marketing, e-commerce, business-to-business marketing, direct marketing and digital marketing. A concentration in marketing opens up opportunities in a wealth of careers including, but not limited to:

• Advertising copywriter
• Art director
• Brand manager
• Business intelligence analyst
• Digital marketing manager
• Fashion marketing professor
• Market research analyst
• Marketing manager
• Marketing consultant
• Media buyer
• Meeting and convention planner
• Product development manager

• Public relations specialist
• Sales manager
• Social media manager
• Sports marketing account executive