Division of Marketing & Communications

We support the university’s mission by building meaningful connections with internal and external audiences, showcasing the excellence of Bowie State’s community, programs and partnerships and creating memorable experiences that reflect the vibrancy of our campus community. 

Through the division’s Office of Marketing & Communications, our work spans brand strategy, media relations, social media, digital and print content and more — ensuring that the Bowie State message is consistent, impactful and inspiring across all platforms.

Office of Marketing & Communications 

The Office of Marketing & Communications (MarCom) leads the strategic direction for Bowie State University’s brand and reputation. Through a comprehensive approach to marketing, public relations, social media, website management and internal communications, MarCom tells the story of BSU’s innovation, excellence and impact. The team partners with departments across campus to develop integrated marketing and communications strategies, promote key initiatives and ensure alignment with the university’s brand identity. From media relations and graphic design to email campaigns and photography, MarCom is the central resource for promoting the university’s mission, achievements and identity to internal and external audiences.