Program Requirements and Information
The Visual Communication and Digital Media Arts program is one that enables and empowers students for a career in visual communications and media arts. Students who follow this concentration are introduced to opportunities in graphic design, digital art and imaging, and multimedia. By building upon foundation courses, students merge skills in art, technology, and communication.
Currently, this program leads to the Bachelor’s of Science degree in VCDMA. Additionally, students from other departments may seek to minor in VCDMA and should develop a track scheme with faculty in VCDMA. The minimum number of semester hours required for the bachelor's degree is 120–123 depending on the concentration. Students who choose to concentrate in a particular area must consult with a VCDMA faculty advisor.
The original BA program was replaced by the new BS degree and major in VCDMA with (5) five, new concentrations in Advertising Design, Digital Media Arts, Digital Cinema and Time-Based Media, Animation and Motion Graphics and Fashion Design. All current and incoming freshmen and transfer students must follow the new BS program.
- To strengthen students’ knowledge, demonstrative skill, and application of visual communication, digital art, and the elements and principles of art & design
- To produce students that are highly qualified for various opportunities and careers in visual communication, new media, and the digital arts
- To provide the global community with visual artists that are critical thinkers, problem solvers, as well as culturally, socially and environmentally conscious designers, creators and producers
- To provide fine arts majors a survey of courses in design, including new media, web/multimedia, installation art, fashion design, and product design
- To assist students in career and future educational pursuits by networking with the professionals in the visual communication and media industry
- To provide students access to state-of-the art design, digital imaging and multimedia technology, as well as the ability to conduct research and participate in collaborative, sustainable and interdisciplinary projects
- To introduce students to visual and media artists, designers, and especially those of color who have contributed to the field of technology, art/design, and media, and to further introduce contemporary visual artists/designers incorporating art and technology into their creative work and in industry
The student must officially declare fine arts as a major in VCDMA (and select a concentration) by entering it on his/her initial application for admission or by submitting the Declaration of Major form. Students are entered as pre-majors and then after passing appropriate portfolios reviews, coursework, etc. students move on to become majors.
All students applying for admission to visual communication and digital media arts are expected to and encouraged to demonstrate their skills via a portfolio that highlights ten (or more) examples of professional artwork such as; design, illustration, ceramics, drawing, sculpture, digital art/graphics, photography, and painting. This portfolio should demonstrate a basic understanding and application of the elements and principles of art/design. An initial portfolio review will take place in the sophomore year and/or within a year after a student transfers to BSU and by taking the course VCDM 219 Portfolio Review and Assessment I.This portfolio should be submitted digitally such as a PowerPoint or PDF slideshow (file) as well as online such as Behance, Coroflot, Adobe Portfolio, Carbonmade, Vimeo, etc. Behance is preferred. Work should be labeled with title, brief description, medium, and dimensions. Students must also take the necessary prerequisites carefully read course descriptions and meet with their academic advisor BEFORE registering for any class. The academic advisor must approve all courses before registration. See the VCDMA program coordinator for more information.
Students must also complete the online portfolio review form and provide each full-time VCDMA faculty member, VCDMA program coordinator with a digital copy (file) and link to the online portfolio. Students are highly encouraged to review the VCDMA portfolio rubric (pdf).
Transfer students are expected to present/maintain a comprehensive portfolio of their work prior to acceptance in the department, must meet with the VCDMA program coordinator, and complete a transfer credit evaluation and portfolio review (if available). The portfolio is not mandatory but highly suggested and will be required within the first year of coming to the VCDMA program. Transfer students should follow the directions above and complete the online portfolio review form. All Transfer students must contact the DFPA main office or the VCDMA program coordinator for more information.
Minor in VCDMA
A minor in VCDMA (and in a specific area of concentration) requires completion of 21 studio hours and 3 semester hours in art history, for total of 24 credit hours. Students seeking to minor must meet with a faculty advisor to design a program based on the students' needs and program requirements. See VCDMA Minors (pdf) for a list of courses and also consult with VCDMA Program Coordinator/Advisor.
ALL VCDMA students are expected to keep a comprehensive portfolio of their work for periodic inspection; to participate in student art exhibitions, and faculty reviews in order to proceed to the junior level and graduation. The portfolio should demonstrate a successful application of the elements and principles of art/design. Students are also required to maintain this portfolio as well as a sketchbook, blog/journal (such as WordPress, Blogger, Tumblr), and other sources, evidence, and documentation of the creative process and research. A final exhibition and final portfolio assessment/review are required to graduate. Be sure to visit and get useful information on portfolio tips here, as well as internships and careers on the VCDMA Resource page.
Art & Design History Requirement
Students must also complete a minimum of (12) twelve credit hours in art/design history with a mandatory requirement of ART *404 History of Modern Art/VCDM 367 Design History/VCDM 365 Fashion History/VCDM 394 History of Animation (*based on specific concentration, see advisement sheet and or advisor for details).
Students concentrating in VCDMA or art must earn at least a grade of “C” in courses taken in the major (this includes ART/VCDMA, MUSIC, and THEATRE courses within the DFPA). Otherwise, the course(s) must be repeated. Students who show evidence of fundamental weakness in an area will be required by the advisor and/or department chair to take additional course work in that area.
VCDMA students are required to present/maintain a comprehensive portfolio of their work for periodic inspection and to participate in all student art exhibitions and faculty reviews in order to:
- proceed to the junior level
- for their senior thesis and as part of their requirements for graduation
These reviews and the successful completion of VCDM 498 Senior Thesis are requirements for graduation. An online portfolio review form must be completed and provided with each submission as well as a link to students' online portfolio and a digital file (PDF, PPT, digital video such as an mp4, if applicable, etc.).
All VCDMA Students are required to submit a minimum 2-page, typed proposal (with additional sketches, maquettes, storyboards, mood boards or fashion patterns, etc., online and physical portfolio, blog, sketchbook) – based on a specific area of concentration and based on proposed final exhibition and theme before taking VCDM 498. The entire body of senior thesis exhibition work must be approved and completed a minimum of one semester prior to taking VCDM 498, one year before is highly suggested. Students are also required to maintain a sketchbook during their matriculation at Bowie State University. Please refer to Thesis Proposal Guidelines for assistance and directions for typing the thesis proposal.
VCDMA Faculty must approve this senior thesis proposal (typed) before a student can take the course and/or mount their final show. This proposal must demonstrate a specific theme, concept or area of focus within a student's given concentration and area of research, and successful mastery in the artwork as well as writing for and about the work; and again in an area of discipline specific to VCDMA.
These items should be submitted with portfolio at least one semester prior to taking VCDM 498, and must be approved by at least (3) full-time VCDMA/ART faculty members, including the VCDMA Program Coordinator/Advisor. Students must also plan their final exhibition with permission and approval of Gallery Director, and follow all requirements for mounting a professional exhibition in the BSU Gallery.
Students are also required to complete a final assessment of their senior show, exit survey and final portfolio review in order to meet graduation requirements. Students who fail to adhere to this policy may be in jeopardy of not graduating or in being asked to leave the program.
Students are also required to complete an internship or apprenticeship by taking VCDM 491 Internship in Art and Visual Communication in their respective career fields prior to graduation. This occurs during the senior year and after successfully passing a portfolio review and at least 24 upper-level credits (300/400 courses) in their major and area of concentration. All internship(s) must be reviewed and approved by the internship coordinator and instructor before attempting. See the program coordinator and your academic advisor for permission, details, and internship requirements.
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