General Business Concentration

Engage: The Entrepreneurship Academy and the Bowie Business Innovation Center (BIC) are both great opportunities to gain practical business and entrepreneurial experience outside of the classroom.
Join: Students are encouraged to participate in the Entrepreneurship Club and the BSU Marketing Club to share resources and engage in regular activities including lectures, tours, idea-pitching contests and plenty of opportunities to network.
Experience: In addition to internships, students are also invited to participate in the College of Business Shadow Days with leading companies and government agencies. The department also hosts an annual Management, Marketing and Public Administration Conference to discuss career opportunities.

If you want to maximize your options and prefer to study wide-ranging components of the field, this program is perfect for you. Personalize your course load with cross-departmental classes in accounting, finance, management, economics and marketing to strengthen your unique expertise.

Off-site degree option: Laurel College Center

Return to the Department of Management, Marketing & Public Administration

What You’ll Learn
Career Paths
Special Opportunities

Study fundamental principles that will make you a valuable asset to any organization. From marketing to finance, management to entrepreneurship, our general business concentration provides a baseline of knowledge from which opportunities in this field are endless. As a general business student you’ll:

Learn the basic function of private and public sector businesses within our economy.
Analyze and compare international business models.
Master the principles of banking, accounting and finance.
Create marketing plans using best practice standards.
Discover the latest technical advances that will enhance your business practices.

Leadership, innovation and management are the foundation of our general business concentration. With a mastery of these concepts, you’ll become a highly-recruited generalist with multiple career options to consider.