COVID-19 Updates

BSU is open. An initial plan to return to campus in the fall 2020 semester is now available.


General Business Concentration


If you want to maximize your options and prefer to study wide-ranging components of the field, this program is perfect for you. Personalize your course load with cross-departmental classes in accounting, finance, management, economics and marketing to strengthen your unique expertise.

Return to the Department of Management, Marketing & Public Administration

Study fundamental principles that will make you a valuable asset to any organization. From marketing to finance, management to entrepreneurship, our general business concentration provides a baseline of knowledge from which opportunities in this field are endless. As a general business student you’ll:

  • Learn the basic function of private and public sector businesses within our economy.
  • Analyze and compare international business models.
  • Master the principles of banking, accounting and finance.
  • Create marketing plans using best practice standards.
  • Discover the latest technical advances that will enhance your business practices.

Leadership, innovation and management are the foundation of our general business concentration. With a mastery of these concepts, you’ll become a highly-recruited generalist with multiple career options to consider.