What You'll Learn

Study fundamental principles that will make you a valuable asset to any organization. From marketing to finance, management to entrepreneurship, our general business concentration provides a baseline of knowledge from which opportunities in this field are endless. As a general business student you’ll: 

• Learn the basic function of private and public sector businesses within our economy.
• Analyze and compare international business models.
• Master the principles of banking, accounting and finance.
• Create marketing plans using best practice standards.
• Discover the latest technical advances that will enhance your business practices.

Leadership, innovation and management are the foundation of our general business concentration. With a mastery of these concepts, you’ll become a highly-recruited generalist with multiple career options to consider.