COVID-19 Updates

BSU is open. An initial plan to return to campus in the fall 2020 semester is now available.

Typography

OVERVIEW

The words we choose for our communications are important. But the way we represent those words in type can make them even more meaningful. Consistent, thoughtful use of brand typefaces visually supports our verbal communications and creates a recognizable expression of our identity.

The Bowie State brand uses the two typefaces shown below and discussed in this section. With consistency as a goal, it’s important that these typefaces be used for all BSU marketing and communication efforts. On rare occasions, such as a promotional event, other options may be approved.


Primary Print Typeface

replica pro typeface example

replica pro typeface example


 Secondary Print Typeface

chronicle typeface example

chronicle typeface example


 Condensed Print Typeface

knockout typeface example

knockout typeface example


 Primary Web Typeface

museo sans typeface example

museo sans typeface example