Our Colors

Color Palette

A PDF of Bowie State’s color palette is available for download. Download the 2021 Color Palette (pdf)

Overview

Our colors say a lot about who we are. They help identify us at a glance and set the mood for each of our pieces, bringing an energy and vibrancy to our communications.

This set of colors should become recognizable as distinct to Bowie State University. Using this palette will ensure a cohesive expression of our brand.

Our palette was selected from the Pantone Matching System (PMS), the printing industry standard. Four-color process values and digital color mixes were derived from the PMS colors. Further details appear below.

Primary Colors

Color Palette

PMS 116PMS 116 C
C:0 M:18 Y:100 K:0
R:255 G:206 B:0
#ffce00

 

PMS 433PMS 433 C
C:79 M:68 Y:58 K:67
R:30 G:37 B:43
#1d252c

 

PaperPaper
C:0 M:0 Y:0 K:0
R:255 G:255 B:255
#ffffff

 

Secondary Colors

Flame Palette

PMS 1205 PMS 1205 C
C:3 M:10 Y:53 K:0
R:248 G:224 B:142
#f8e08e

 

PMS 115PMS 115 C
C:1 M:12 Y:94 K:0
R:253 G:218 B:37
#fdda25

 

PMS 116 PMS 116 C
C:0 M:18 Y:100 K:0
R:255 G:206 B:0
#ffce00

 

PMS 7404UPMS 7404 U - Use for apparel

 

 

PMS 137 PMS 137 C
C:0 M:42 Y:100 K:0
R:255 G:164 B:0
#ffa400

 

PMS 152 PMS 152 C
C:5 M:67 Y:100 K:0
R:229 G:114 B:0
#ea7200

 

PMS 7417 PMS 7417 C
C:3 M:86 Y:85 K:0
R:224 G:79 B:57
#e04f39

 

Accent Palette

PMS 362 PMS 362 C
C:74 M:15 Y:100 K:2
R:80 G:158 B:47
#509e2f

 

PMS 307 PMS 307 C
C:100 M:50 Y:19 K:2
R:0 G:105 B:166
#006aa7

 

PMS 268 PMS 268 C
C:81 M:100 Y:12 K:2
R:88 G:44 B:131
#582c83

 

Neutral Palette

Pantone Cool Gray 2C

COOL GRAY 2 C
C:14 M:10 Y:8 K:0
R:208 G:208 B:206
#d0d0ce

 

COOL GRAY 5

COOL GRAY 5 C
C:28 M:21 Y:18 K:1
R:177 G:179 B:179
#b1b3b3

 

COOL GRAY 9

COOL GRAY 9 C
C:50 M:40 Y:34 K:17
R:117 G:120 B:123
#75787b

 

COOL GRAY 11

COOL GRAY 11
C:65 M:57 Y:52 K:29
R:83 G:86 B:90
#53565a