Brand & Identity Standards

Our brand is so much more than a logo, a tagline, or a set of colors. It defines who we are, what we say, and how we act. It's how we see ourselves and how we want other people to see us.

Our Logo: Usage & Downloads

Our logos are used as a method of identification and recognition for our university. Maintaining consistency in the appearance of our logo helps build a unified university brand.

Brand Elements

 BSU Tagline

The university tagline, “Taking Tomorrow. Boldly.” expresses the dynamic energy that embodies the spirit of BSU and is the established theme for brand marketing efforts. It is also used on official university publications.

 We Are Bowie Bold Graphic

The mantra “We Are Bowie Bold” and the Bold Block graphic allow contextual emphasis of the tagline. Use of the Bold Block graphics is not an alternative to the university logo and requires consultation with URM by submitting a request to the URM marketing project request form.

 Butch and Goldie Mascot Images

Use of official illustrations of BSU’s Mascots, Butch and Goldie must be approved by URM through the URM marketing project request form. The mascots are not to be altered in any way.

Our Colors & Typography

Our official university colors help identify us at a glance and set the mood for printed and digital materials, bringing an energy and vibrancy to our communications. Consistent, thoughtful use of our brand typefaces visually supports our verbal communications.

Photography Guidelines

Bowie State University’s photography guidelines provide recommendations for photography of individuals, lifestyle, and classroom photos with examples of camera aware and photo journalistic photography that capture the joy, warmth, and authenticity of our students. The university does not use stock photography of students, except on rare occasions and only with permission from the office of University Relations & Marketing.

Our Stationery

Bowie State University stationery is professionally printed on high-quality paper. You can use a convenient online form to order letterhead, business cards, and envelopes for your university department or office. You can also order digital letterhead and download an email signature template.