Logo Usage
Because our logo represents us at the very highest level, it is vitally important. Together, the wordmark and the flame symbol act as an identifier and a stamp of quality. In order to maintain consistency and professionalism as we use our logo, a few simple guidelines should always be followed.
Unique logos are not allowed for any academic departments or offices, without exception. Use of unique typographic or pictorial logos undermines efforts to build a unified Bowie State University brand.
University Logo
Our primary logo, used for most applications, contains three basic elements: the flame, the wordmark, and the founding date. They should always be used as given and never be separated or adjusted except as outlined in our brand guide.
All communications, both print and electronic, published by Bowie State University, must display our logo.
Unacceptable Logo Usage
We've provided several examples of practices to avoid with the logo.
The Bulldog - Athletics' Use Only
Use of any stylized, animated, hand drawn or other versions of the bulldog is not permitted. This undermines the logo system and brand consistency. Please consult with University Relations & Marketing if you have any questions or need further help.
University Seal - Office of the President's Use Only
The university seal is reserved for use by the Office of the President. Reproduction of the seal is restricted to scholarly, ceremonial or presidential purposes such as Commencement programs and university diplomas and certificates.