The words we choose for our communications are important. But the way we represent those words in type can make them even more meaningful. Consistent, thoughtful use of brand typefaces visually supports our verbal communications and creates a recognizable expression of our identity.
The Bowie State brand uses the two typefaces shown below and discussed in this section. With consistency as a goal, it’s important that these typefaces be used for all BSU marketing and communication efforts. On rare occasions, such as a promotional event, other options may be approved.
Primary Print Typeface
Secondary Print Typeface
Condensed Print Typeface
Primary Web Typeface