VCDMA Major

Animation & Motion Graphics

The Animation & Motion Graphics concentration includes additional coursework in animation, communications (television/video production) and English (film studies) and screenwriting.  The concentration provides students an overview of animation and motion graphics design. It also allows students the opportunity to focus on a highly competitive and successful career option and enter a career in animation (2D/3D), motion graphics, compositing, special effects and new media. Students will focus primarily on sequential and time based art and the integration of video and film production. Students also merge skills in illustration and new media.

Expected Student Learning Outcomes

After successful completion of coursework, portfolio reviews, exhibitions/screenings, internships and senior thesis projects, students will be able to:

  • Organize the advanced elements and principles of art, design and animation
  • Demonstrate the organizational principles that underline the effective manipulation of elements in 2D/ 3D space with character and typographic-based animation
  • Demonstrate a full command of a variety of design/animation, digital video, audio editing, compositing software packages and develop creative and effective problem-solving skills
  • Utilize animation, motion graphics and compositing software to create 2D and 3D animation and graphics
  • Apply successful usage of principles of animation, physics and motion
  • Examine and use vocabulary of animation terms and techniques
  • Design and produce scripts, treatments, animatics and storyboards
  • Develop concepts and narratives for animation
  • Assemble an entry-level portfolio of short animation projects and examples
  • Develop advertising and visual marketing campaigns using animation, motion graphics and other time-based media (film/video)

Animation & Motion Graphics Advisement Checklist 4-year plan (pdf)

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